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GIFs Are Forever, Let’s Make Them Better!

Everyone loves animated GIFs, right? Not if you have finite bandwidth, a shaky network connection or motion sensitivity! But fear not: Thanks to newly supported media formats, shiny new web standards and the magic of web components, there’s never been a better time for web designers and front-end developers to level up our GIF game!

We’ll discuss the benefits and drawbacks of the animated GIF, its history and place in today’s culture, accessibility and performance considerations, and ways of improving the experience with features available in every modern browser.

Tyler Sticka is a creative director, designer, writer and artist from Portland, Oregon who specializes in expressive yet performant responsive experiences. He co-owns Cloud Four, a boutique web design and development consultancy. Past clients include Walmart, Microsoft and Sasquatch! Music Festival, and businesses in the SAAS, B2B, healthcare, and educational spaces. Tyler’s iOS game “Ramps” was an early App Store hit, which Apple called “simple and stylish” in a weekly feature.

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